Our roots
The Story Behind Hopoti
Hopoti began in Finland in 2017 with a simple idea: bring riders and equestrian businesses together, making every ride easier to find, book and manage.
From Finland to Australia, the UK, Ireland and the United States, Hopoti has grown alongside the professionals who use it because behind every champion and every lifelong leisure rider, there is a first ride.
See the timeline
Hopoti timeline
Milestones
A quick look at how Hopoti grew from an idea into a global platform.
2017
The Spark
Hopoti launched with a simple, revolutionary idea: bring equestrians and stables together on one platform, making the horse-riding experience easier to book, manage, and enjoy.
2018
Finland Leader
With roots in Helsinki, Finland, Hopoti developed alongside equestrian professionals and in cooperation with the Equestrian Federation of Finland, eventually building credibility among 200+ riding schools in Finland by 2023.
2019
Australia Launch
Hopoti partnered with the Australian Pony Club and launched with initial customers.
2021
UK & Ireland Expansion
Hopoti established a dedicated presence in the UK & Ireland, including local go-to-market support via Accelerate Equestrian and regional availability.
2022
USA Expansion
Hopoti broadened into the US market (dedicated US sales) and continued building worldwide infrastructure: 40+ countries supported and 100 currencies, with global payments through Stripe.
The future · 2025
Joins the Equine Software Group family
Hopoti reaches over $170M+ in payment volume and joins ESG to accelerate the next phase: faster distribution in the US, deeper industry partnerships, and more resources to scale product, support, and international growth.
Get a Demo